#11 | Targeting Your Audience with Facebook Ads
Facebook has 2.7 billion monthly active users. That's billion with a B! Should be easy pickin's for a business that just wants a small piece of that humongous pie, right? Well, it's one thing to get your ad displayed for a user, it's another thing to convert that user to a customer.
In this episode, we'll help you take the guesswork out of targeting your potential customers on Facebook and reach the holy grail of digital marketing - increased conversion rates. We'll give you the concepts and tools you need to build brand awareness, or narrow down that vast Facebook user base and find the people who are truly interested in what you have to offer.
So what are you waiting for? Join me and start making your mark on the largest social network in the world!