3 Reasons You Need to Create a Client Avatar for Your Business
It’s exciting to open a business and tell the world about it! It’s your dream come true and with your own business you’ll have newfound freedom you didn’t have working a corporate job. But who exactly will benefit from hearing about your business? Who needs your services?
These are the two most basic questions you need to answer BEFORE opening your doors. Quite simply because you don’t want to use “hope” marketing, where you just throw out a message and hope that someone sees it. Talk about a total waste of time and money. Instead, create your dream client so you know exactly who needs your services and who is willing to pay for them.
Think of it this way:
1. Your marketing message should be tailored to the needs of your Client Avatar. If you’re just putting up random Facebook posts about what you do, take notice at how much engagement you get in return. Are the only Likes you receive from your mom and cousins? Does anybody leave a comment about how great you are and they love your work? If not, it’s time to review who is seeing your message.
Your business isn’t about you; it’s about how you can serve the needs of your market – aka your Client Avatar. How can you resolve their struggles? What pain points do th