Many times in our businesses, we put the cart before the horse. We may be providing a service that we excel at, or a product that we know like the back of our hands. So we dive in head-first, refining our processes, honing our skills, or whatever may be needed to make our offering delight our customers.
But wait...who are our customers? Better yet, who is our ideal customer? Often we can get so far into the weeds that we don't begin with asking ourselves that critical question. In this episode I not only tell you why you should be asking that question, but I give you concrete tools to find this ideal customer so you can point your business in the right direction from the outset.
Please join me and listen in!
Resources from this episode: