The brand of your business is the way others perceive your company. It’s really the reputation that you put forth into the universe. The good news is, your brand is largely customizable, and you get to have a lot of control over the way your company is presented to the world.
That's a lot of responsibility, isn't it? :)
Well, let's try to make it a little easier to swallow. Let's think of your business as a character in comic book, and you get the privilege of being the artist that decides what that character wears, the manner in which they speak, and the messages they share with others. You get to create the character of your business from the beginning to the end.
We've created the C.A.R.P.E.T. method to help you to create and develop your brand!